Where the best makers are made - MIT
Manukau Institute of Technology (MIT) is a tertiary education provider based in South Auckland. A new campaign was needed to inspire prospective students to study at MIT, and to encourage enrolments in Semester 1 using our new brand refresh. A new tagline was created ‘where the best makers are made’ as MIT is known best for its hands-on training, giving students the experience employers want. We decided to focus on Ezra, a former creative performing arts student/singer to show her journey to success as a maker from MIT, creating a new song and music video. Creating the maker's stamp which needed to be inclusive of both Māori and Pasifika, and all campaign collateral from billboards, press, digital adverts, adshels and flyers.